En gros, plus la sortie DVD est rapprochée de celle en salles, meilleures sont les ventes.
Temps moyen aux US en 2005 pour une mise en vente pour un film ayant dépassé les 25 millons au BO : 139 jours.
En 2002, il fallait compter 171 jours, soit pres d'un mois et demi de plus.
Pour les flops, c'est encore plus court : moins de 88 jours pour xXx 2 par exemple.
L'article en anglais :
Studios speed up DVD release dates amid slowdown
LOS ANGELES (Hollywood Reporter) - Driven in part by concerns about a potentially slow DVD summer, the studios are ratcheting up release schedules for August and September, in some cases pushing out titles significantly earlier than under normal patterns.
"Guess Who," for example, recently was slotted for an Aug. 2 release by Sony Pictures. That's just 130 days after the film, which earned $67.1 million at the box office, opened in theaters. It's also two weeks shorter than Sony's average 144-day theatrical-to-video window.
Similarly, Paramount has scheduled "Sahara," which earned $61.7 million in theaters, for an Aug. 30 release, 144 days after its big-screen bow. Paramount's average window during the past eight years for films with theatrical earnings of at least $25 million is about 167 days.
"The fact of the matter is, the closer a video release is to a film's theatrical opening, the higher the awareness and, generally, the better the sales," said Thomas Lesinski, worldwide president of home entertainment at Paramount Pictures.
Indeed, during the past few years, theatrical-to-video windows have steadily shortened. So far this year, the average window for titles with box office earnings of at least $25 million is about 139 days, according to the DVD Release Report. That's down from 146 days last year, 153 days in 2003 and 171 days in 2002.
Several underperforming titles this year are coming to DVD at breakneck speed. Warner's "Miss Congeniality 2: Armed and Fabulous" and Sony's "XXX: State of the Union" are coming to DVD in the summer, less than 88 days after their theatrical debuts. And 20th Century Fox's "Flight of the Phoenix" hit DVD in March, a scant 74 days after its December opening in theaters.
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